In 2020, Parkinson Italia promoted a collective campaign on the Parkinson’s disease, name Don’t call me disease. The campaign aimed at promoting health focusing on the Parkinson’s disease as the “protagonist” as well as an opportunity to concretely share a different perception of the disease, another way of dealing with it on a daily basis and a different, more effective and sustainable vision of welfare.
The goal of the project is telling stories of people who have given their own personal response to the traumatic call of “Mr. Parkinson” and have developed their own resilience strategy that they have applied in their daily lives.
The project aims at sharing ordinary and extraordinary experiences to show how one can live with Parkinson’s disease. The objective is raising awareness, fighting the stigma, isolation and distance from productive, socially active and generative life, defending the right to a long and healthy life and helping people to understand Parkinson’s disease, still unknown to many today. And again, to clear the field of misunderstandings – right from the title – because when it comes to Parkinson’s disease there is nothing contagious.
Photo copyright: © Giovanni Diffidenti for The Italian Parkinson Confederation.